“John has cracked the code of successful cultural transformation. His book is a primer that lays out the most business effective roadmap to guide sustainable change.”―James B. Porter, Jr., Former Vice President, E. I. DuPont and Company

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It is no longer acceptable to have a static company culture. In order to stay competitive in volatile, uncertain, complex and ambiguous business environments, company culture needs to evolve in a focused and strategic manner. Despite the number of change management models that exist, implementation is often poor. The solution? An effective coaching programme, whereby leaders and staff are coached at all levels to mitigate against failure.

This practical guide offers advice on how to coach, lead or influence cultural transformations in large organisations. Through behavioural psychology theory, company examples and personal anecdotes from the author, the reader will learn the business imperative for change, potential failure points and why coaching is critical.

This book will demonstrate:

• Established change management and cultural transformation models
• The impact of regional and existing company cultures on the success of change programmes
• Examples of inspirational leadership and alternative approaches
• How to overcome resistance to change at an individual and company-wide level

For all coaches and managers who want to support sustainable change, this is essential reading with insights that can immediately be put into practice

Coaching for Cultural Transformation: Staying Competitive in Changing Environments 1e (mheducation.co.uk)